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Scales In International Marketing
9786057009746
20.99 €
15 Gün İçinde Adresinize Ulaşacaktır.
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Barkod:
9786057009746
Yazar:
Kağıt Cinsi:
Kitap Kağıdı
Baskı Sayısı:
1. Baskı
Basım Yılı:
2020
Sayfa Sayısı:
162
Kapak Türü:
Karton Kapak
Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.
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Ekonomi